PRIVACY POLICY

The Hockey Authority (“The Hockey Authority,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, use our app, sign up for updates, submit information, or interact with our content, product listings, vendor links, or services.

By using The Hockey Authority, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information You Provide

You may provide personal information when you:

• ▪ Create an account
• ▪ Sign up for our newsletter
• ▪ Contact us
• ▪ Submit a used gear listing
• ▪ Save products or favorites
• ▪ Request support
• ▪ Participate in surveys, promotions, or giveaways

This information may include:

• ▪ Name
• ▪ Email address
• ▪ Phone number
• ▪ Location or general region
• ▪ Account information
• ▪ Listing information
• ▪ Photos or product details you upload
• ▪ Any message or information you send to us

Automatically Collected Information

When you use our website or app, we may automatically collect certain information, such as:

• ▪ IP address
• ▪ Browser type
• ▪ Device type
• ▪ Operating system
• ▪ Pages visited
• ▪ Search activity
• ▪ Referral source
• ▪ Date and time of visit
• ▪ Click activity
• ▪ General usage data

This information helps us understand how users interact with The Hockey Authority and improve the experience.

Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies to:

• ▪ Improve site performance
• ▪ Remember preferences
• ▪ Analyze traffic
• ▪ Measure engagement
• ▪ Track affiliate link activity
• ▪ Improve product recommendations and search results

You can control cookies through your browser settings, but disabling cookies may affect certain features of the website or app.

2. How We Use Your Information

We may use your information to:

• ▪ Provide and improve The Hockey Authority
• ▪ Operate search, product comparison, and listing features
• ▪ Display relevant hockey products, content, and vendor listings
• ▪ Respond to inquiries and support requests
• ▪ Send newsletters or promotional emails if you choose to receive them
• ▪ Manage user accounts and preferences
• ▪ Review and moderate user-submitted content
• ▪ Analyze website and app performance
• ▪ Detect fraud, abuse, security issues, or misuse
• ▪ Comply with legal obligations
• ▪ Track affiliate referrals and commissions

3. Email Communications

If you subscribe to our newsletter or marketing communications, we may send you updates, hockey content, product recommendations, promotions, or app-related news.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

4. Affiliate Links and Vendor Links

The Hockey Authority may include links to third-party retailers, vendors, affiliate partners, or product pages. When you click these links, you may be taken to a third-party website.

We may earn a commission if you click an affiliate link and make a purchase, at no extra cost to you.

Third-party websites have their own privacy policies, terms, pricing, shipping rules, and data practices. We are not responsible for the privacy practices or content of third-party websites.

5. User-Submitted Content

If you submit content to The Hockey Authority, such as used gear listings, photos, descriptions, reviews, or comments, that information may be visible to other users.

Do not submit personal information that you do not want displayed publicly.

We reserve the right to review, edit, reject, or remove user-submitted content that violates our policies or appears inaccurate, misleading, inappropriate, or unsafe.

6. How We Share Information

We do not sell your personal information.

We may share limited information with trusted third parties when necessary to operate our website, app, or business, including:

• ▪ Website hosting providers
• ▪ Analytics providers
• ▪ Email marketing platforms
• ▪ Affiliate tracking platforms
• ▪ Customer support tools
• ▪ Security and fraud-prevention providers
• ▪ Legal or regulatory authorities if required

These third parties are only permitted to use information as needed to provide services to us or as required by law.

7. Data Security

We take reasonable steps to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

However, no website, app, database, or online transmission is completely secure. You use The Hockey Authority at your own risk.

8. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We may retain certain information for business records, fraud prevention, legal compliance, dispute resolution, or analytics.

9. Your Privacy Choices

Depending on where you live, you may have rights to:

• ▪ Access the personal information we hold about you
• ▪ Correct inaccurate information
• ▪ Request deletion of certain information
• ▪ Withdraw consent where applicable
• ▪ Unsubscribe from marketing emails
• ▪ Request more information about how your data is used

To make a privacy request, contact us using the information below.

10. Children’s Privacy

The Hockey Authority is intended for a general hockey audience and is not designed to knowingly collect personal information from children under the age required by applicable law.

If we learn that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

11. Third-Party Websites

Our website and app may link to third-party websites, retailers, vendors, social platforms, or services. We are not responsible for the privacy policies, content, practices, or security of those third-party websites.

You should review the privacy policy of any third-party website before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page.

Your continued use of The Hockey Authority after changes are posted means you accept the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us: